Digg failed to stay true to its original tone.Īltimeter Group industry analyst Jeremiah Owyang and others cite changes over the past several years to the site’s design, which he believes made it harder to find and share information.
![what are sites like reddit what are sites like reddit](https://i2.wp.com/techcoffeehouse.com/wp-content/uploads/2021/06/Reddit.jpg)
Reddit built up user trust, cofounder Steve Huffman says, by remaining consistent. But while Reddit-which has been owned by publishing company Conde Nast since late 2006-retained early adopters while expanding the appeal of its services to a more mainstream audience, Digg struggled. The plummeting visitor counts tell only part of the story: As Gartner analyst Michael Gartenberg notes, Digg still has traffic that many sites would envy. So why has Digg fallen while Reddit has risen? According to analysts and insiders, it was a combination of factors, including changes to Digg’s user experience and its failure to mature in a way that could capture mainstream users. With these two trends in motion, comScore’s count shows Reddit surpassing its rival this past December and staying ahead since then. Reddit, meanwhile, has faltered at times but climbed overall: the site had just 1.7 million unique visitors in January 2010, but ended May with 9.2 million. According to comScore information stretching back to late 2009, Digg’s traffic has generally declined since its 2010 peak, falling to 7.3 million in May of this year. Yet while Digg floundered, a very similar-and initially much tinier-website blossomed: Reddit, which launched in mid-2005, also with the goal of democratizing online news and content. Digg’s traffic, which according to comScore data climbed to 29.1 million unique monthly visitors in January 2010, has since dropped steadily. The price, according to a Wall Street Journal report, was $500,000-a fraction of the over $160 million the site was thought to be worth at one point in 2008 and of the $45 million investors have poured into the company over the years.Ī lot has changed since that BusinessWeek cover story, most notably the emergence of Facebook and Twitter, where users can easily post links their friends can simply click, comment on, and repost themselves. Last week, after more than 350 million up-votes, or “Diggs,” the site announced it was acquired by technology investment and development company Betaworks. Digg, which let users post content that could then be voted up or down by others, was flying high. That month, founder Kevin Rose grinned from the cover of BusinessWeek, sporting a backwards baseball cap and headphones and giving two thumbs up with the headline, “How This Kid Made $60 Million in 18 Months”-a nod to what the site was then thought to be worth.
![what are sites like reddit what are sites like reddit](https://img.wonderhowto.com/img/72/70/63666494562883/0/hack-200-online-user-accounts-less-than-2-hours-from-sites-like-twitter-reddit-microsoft.1280x600.jpg)
In August 2006, less than two years after its launch, the social content aggregation site Digg was an Internet darling.